Any product circulating in the market, we need a package, like a man to wear the same clothes to go out, and the product packaging in addition to the basic functions to achieve its packaging, but also on product marketing promotion has played a significant role in promoting enterprise An important aspect of marketing. Especially in the gift industry, a great variety of gift packaging has become a particular popular, and because of excessive packaging costs arising from operations has exceeded the gift itself several times.
Gift packaging as a marketing tool, indeed many businesses offer a lot of selling points. At the same time as a consumer, the gift of "face project" to do better, its more likely the higher the degree of pleasing people psychosomatic pleasure, but if the gift wrap itself takes the higher the value, but also for consumers unacceptable.
While excessive packaging to our lives really brought a lot of "trouble."
First: the resulting waste of resources. Goods packaging material has been from natural plants, ceramics and other evolved into a paper, plastic , glass, metal four major categories of materials based pattern. With the diversification of packaging materials, world per capita consumption of packaging materials are also increasing day by day. However, the comprehensive utilization of solid waste per year and can be recycled renewable resources, recycling has not been worth more than 500 billion yuan. Patches of forest has now been turned into a wrapping paper, excessive packaging verge of depletion of resources to make matters worse, even more scarce.
Second: causes pollution. Packaging on environmental pollution in three aspects, namely the production process contamination bags, packaging materials or packaging containers pollution, packaging waste pollution. Mostly single-use packaging, so a lot of packaging products to become about 80% of packaging waste, so the packaging waste on the environment caused by pollution is obvious, excessive packaging also allows this pollution becomes more serious. Drawn from excessive packaging, manufacturing to become waste on the environment is downright destruction.